Four cities, one partner
Santa Fe Springs, Huntington Park, Pico Rivera, and Cabazon through one firm.
Case study · Municipal
Supporting North Star Alliances as they become Southern California's go-to municipal creative team.
City by city →
Santa Fe Springs, Huntington Park, Pico Rivera, and Cabazon through one firm.
Water rates, billing changes, broadband surveys — made clear in both languages.
North Star holds the relationships. We make the thing that lands in the mailbox.
The story
Cities run programs their residents have to understand, and the subject matter is rarely fun. A water rate increase, a new billing system, a broadband access survey, a city-run power utility with four different plans. Almost none of these cities have a creative department, and the ones that do usually have a single communications officer squeezing it in between council meetings.
North Star Alliances gets hired for the strategy across Southern California. Community engagement, government relations, stakeholder work. Then a scope of work includes an animated explainer or a bilingual mailer, and a strategy firm does not own a camera or an illustrator.
We've been their creative arm for eight years. Four cities so far, and most of that work has landed in the last two.
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Cities served through one firm
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Years as the creative arm of North Star Alliances
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RFPs, agency reviews, or competitive pitches
City by city
The city has something residents need to understand, and nobody on staff who can make it.
Santa Fe Springs
Use Less, Save More
Blu explains the new water bill line by line so residents can find their own tier.
Huntington Park
Closing the Digital Gap
A broadband survey campaign built so the flyer gets picked up instead of recycled.
Pico Rivera
PRIME
Full video with the mayor for an EV giveaway that turns residents toward solar.
Cabazon
Ongoing
Print and community materials, produced under the same arrangement.
What we made
From Blu the water droplet to bilingual survey flyers — the creative cities actually need.
Ask North Star Alliances.
Produced for North Star Alliances, who hold the client relationships with each city.