Case study · Live production

FIFA Trophy Tour

The most famous trophy in sport landed in Los Angeles in 2022. Four years later we were back for five stops across four cities.

Client
LNL Agency
Built for
Coca-Cola / FIFA World Cup Trophy Tour
Our role
White-label creative director · Renders through on-site branding
FIFA Trophy Tour activation

Three sites, one city →

No second take

Either the room is finished when the trophy arrives or it is not.

55,000 sq ft

Three activation sites across Los Angeles in under a day.

They came back

2026: five stops across four metros with the same team.

Trophy tour environment render

The story

Live work has no second take.

Right before the 2022 World Cup, the trophy made one of its final stops in Los Angeles. LNL Agency ran the entire LA production, from the moment the plane carrying it touched down at LAX to the moment it left for the next city.

We were the creative branch on it. Three separate activation sites, 55,000 square feet of build, and an object that does not tolerate a late delivery, a bad sightline or a hospitality room that is not ready when the motorcade arrives.

Four years later the trophy came back for 2026, and LNL Agency brought us with them again.

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Guests through the Los Angeles activations

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Square feet of build across three sites

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Hours the whole thing existed before the trophy left

Three sites, one city

The trophy landed, crossed Los Angeles, and left again in under a day.

All three stops had to be finished before it arrived.

  1. LAX

    The arrival

    VIP welcome, media and hospitality — staged for the plane door.

  2. Chick Hearn Court

    The public

    Fan fest, guest experiential, McDonald's and PAC activations.

  3. Event Deck

    The trophy

    Trophy display, guest experiential and VIP hospitality.

  4. 2026

    They came back

    Five stops: Las Vegas (two), San Diego, Los Angeles, Salt Lake City.

Six months of preparation, multiple teams syncing, three sites across a city that does not make anything easy to move through. All of it for twenty hours.

Talk to us

Live work has no second take.

Either the room is finished when the trophy arrives or it is not.

Produced in partnership with LNL Agency, who held the client relationship and ran the Los Angeles production.