Case study · Civic & coalition

The BIG 4

Branding one of the biggest city alliances in LA County. From brief to Summit in 3 months.

Client: North Star Alliances
Built for: Commerce · Industry · Santa Fe Springs · Vernon
Our role: Creative production · Logo through live event

How it worked on the floor →

Identity from zero

No name treatment, no site, no materials. Four city seals in a Word document.

Built for speed

Briefed in January. Live on a conference floor by March.

White-label partner

Under North Star Alliances strategic leadership and city relationships.

The story

Four cities. One brand. Three months.

Commerce, Industry, Santa Fe Springs and Vernon spent decades competing for the same tenants. In October 2025 they signed a memorandum agreeing to stop, and to go after Texas and other industrial heavens together instead.

We got the brief in January. The first industry event was in March and the coalition's own summit was already booked for April. There was no name treatment, no website and no materials. Four city seals in a Word document.

Under North Star Alliances strategic leadership and city relationships, we built everything from logo, marketing assets, tradeshow booth, website and more.

What it carries: 250M sq ft industrial · $33B annual output · 200K workers · 24% of LA County industrial space.

Months from first brief to first event

Sponsors signed for the inaugural summit

Industry events in the first five months

Sq ft of industrial space under one brand

How fast

Briefed in January. Identity done and live on a conference floor by March.

None of this was calm. Tight timeframes, high pressure, and four separate cities that each had to bring their own council members to consensus before anything could move.

January 2026

Briefed

Brand creation starts from zero.
March 2026

Identity ready

Live at NAIOP, Downtown LA.
April 2026

The BIG 4 Summit

The Clarke Estate, 13 sponsors.
May 2026

ICSC Las Vegas

National floor, same system.

Attached to the North Star Alliances team closely enough that every milestone landed on the date it was supposed to.

Talk to us

What we made

Logo through live event, under their brand.

Everything the coalition needed to show up as one: identity, site, print, booth, maps, summit environment, and the templates that keep it consistent after the rooms empty.

Logo and identity system
citiesbuilt4business.com, design
Print, collateral and city one-sheets
Stand and experiential assets
Multilayer maps of all cities
Summit environment, The Clarke Estate
PowerPoint presentations
Social and campaign templates

BIG 4 pull-up banner at an industry event

BIG 4 multilayer city maps on a presentation display

If your firm wins the work and needs someone to build it, this is the arrangement.

We've been doing it with North Star Alliances since 2018.

Coalition figures published by the BIG 4 Partnership at citiesbuilt4business.com. Produced for North Star Alliances, who holds the client relationship with the four cities.