Four apps, one experience
Bracket, vote, trading card, selfie — designed as one ladder.
The story
Tournament energy on the floor. A souvenir guests post themselves.
March Madness at The Cosmopolitan, the Las Vegas flagship of Coca-Cola's partnership with MGM Resorts. Tournament energy on the floor, foot traffic into the booth, and a souvenir guests would post on their own.
Two constraints made it hard. The booth had to work fully staffed at peak hours and fully self-serve at three in the morning. And every interaction had to feel like one experience rather than four gadgets bolted to a wall.
So the strategy and the software had to be designed at the same time, by the same hands.
