Case study · Experiential

FSOP All Hands

How we turned an all hands meeting with five hundred Coca-Cola executives into a playground.

Client
LNL Agency
Built for
The Coca-Cola Company, FSOP
Our role
White-label creative director · Gamification & experience
FSOP All Hands activation floor, produced in partnership with LNL Agency.

See the game world →

A meeting as an RPG

Four playable classes so every personality had a way in.

Almost killed in planning

Leadership got nervous. The concept nearly died. Then it worked.

500 people playing

Custom avatars, missions, stickers, and a live leaderboard.

Custom AI avatars for FSOP All Hands attendees, produced in partnership with LNL Agency.

The story

Make it fun. Get people talking. No slides for the values.

Five hundred executives came to Orlando for three days, with ages running from a hire who had been at the company four days to leaders a few weeks from retirement.

The Coca-Cola Food, Services and On Premise (FSOP) team's leadership knew the usual playbook was tired. Keynotes, breakouts, social hours, the same silos forming every year. The brief came to our partner, LNL Agency in three parts: make it fun, get people talking outside their usual circle, and carry the year's values without putting them on a slide.

Then we proposed turning their biggest internal meeting of the year into a role-playing game, and leadership got nervous. What started as an experiment that could fail ended up a massive success.

97%

Of 500 attendees registered on the game platform

75%

Opted in and created a custom AI avatar

80%

Of the physical game assets were consumed

How fast

Kicked off in April. Five hundred people playing it in June.

The same leadership that almost killed the concept brought the whole team on stage at the closing session to thank us. Twice.

  1. Kick off

    Concept approved after heavy internal pushback.

  2. Design & planning

    Game world, four classes, platform architecture.

  3. Production

    Avatars, physical assets, booth build, prize logistics.

  4. Execution

    Three days on the floor at Universal Orlando.

Colton Markowitz had been at Coca-Cola four days when he flew to Orlando. He picked Keeper of Magic, used the missions as an excuse to talk to people, and finished among the top players. The president promised him lunch.

Talk to us

Most corporate gamification is a trivia round taped to a happy hour.

We treat it as a design discipline with the production team attached.

Produced in partnership with LNL Agency, who hold the client relationship with The Coca-Cola Company.